For World Autism Awareness Week 2019, Virgin wanted to explore what theatres can do to make shows more accessible for the autistic community. They commissioned us to make a short documentary about relaxed performances, sensitive shows that are a blessing to people with an autism spectrum condition or learning disability – and an important part of running a successful Performing Arts venue.
An Impact Fit For Virgin
With 80K views and over 300 engagements ‘The rise and rise of relaxed performances’ inspired a large audience. Published on the Virgin Facebook and YouTube channels, boosted through a paid campaign and promoted with an article on the company website, this project shows that video drives immediate results when using the right publication strategy.