What it’s like to be homeless in Winter
Jim was homeless on and off for 34 years. Thanks to St Mungo’s, he has turned his life around. Unfortunately, thousands of others won’t be so lucky. Donations make a vital difference to people sleeping rough in winter.
Homelessness is an emergency all year round, but in winter and cold weather it can be lethal. Chocolate Films was commissioned to create St Mungo’s 2017 Christmas Campaign film, convincing people to donate and save lives. We produced a square video, an optimal format for Facebook, and with 22K views and 200 likes and shares the charity saw maximum impact.