7 Reasons Your Business Should Invest in Animation

Animated videos can really make you stand out from your competition. Sharp and colourful animations will allow you to catch prospective customers’ eyes while they shop around for services/products. This is one of many reasons you should be considering animation for your business and its marketing efforts. And when you work with the best, you know you’ll get something that really makes a difference.

But you’ve still got a few doubts about how to make things such as explainer videos, and why you should do so. Let us run you through a few more reasons why you should choose the cost-effective way to communicate your brand to your customers.


Bespoke representation of your brand through explainer videos.

The beauty of an animated explainer video is that you can capture your brand’s true identity. With animated explainers you have control of every aspect of the design, ensuring that everything from the colour choices, illustration style and font are unique to you and reflect your brand identity.


Explain complex ideas

If your brand is set in a sector that often requires you to explain what your product achieves or your service will accomplish, then an animated explainer video is for you. Its simple format lends itself to being easier to portray product function compared to a how-to video of the actual product.

In less than 2 minutes, animated explainer videos can describe your product or service in an engaging way. They’re considered one of the most powerful resources for your marketing campaigns.


Cut through the ‘digital noise’ with an animated video.

As the ‘noise’ in the digital space continues to grow and makes it more difficult than ever to stand out, brands are looking to find a new way to differentiate themselves from their competitors. The animated medium is a good way to do exactly that.

Animation offers a clear and concise way of getting your vision across,.

The science supports the use of video as a whole. Viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text, according to the marketing company Invisia. The popularity of explainer videos is evident, so much so that 59% of marketers now use animated explainer videos to sell their products and services.


The cost-effective option

It was previously thought that producing animated advertisements and marketing efforts was a costly affair, but that no longer rings true! In certain situations it can be the most cost-effective way to get your brand in front of the right people.


Versatility of use

The dream of any marketer is to create campaign assets that have the potential to be used over many different platforms. For example, an animated ad created to generate new leads or bring in new customers will have a greater return on investment if it is versatile enough to be used on social media as well as embedded in a website. The beauty of animation is this versatility. Animation is still relatively uncommon on social media, so your brand’s decision to invest in it can take you to the forefront of your industry.


It’s what the consumer wants

According to BrightEdge, websites that include video are 53 times more likely to be discovered on search engines. The video element also affects how long a consumer spends on the site, going up from 8 seconds to as much as 2 minutes on some occasions. All if the website has the visual element of video on their site.

An example of exceptional use of animation to benefit the brand is Dropbox was able to increase their conversions by 10% simply by adding an explainer video. This translated into 10 million additional users for the file hosting service, according to Forbes.

The Chocolate Films team is made up of specialists who excel at capturing brand identities and bringing them to life. Based in London, Glasgow and Berlin, our teams have shot award-winning films and client-focussed promos alike. You can discover our work here.

Find out more about our animation service and enquire about working with us today.


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