Great Stories Raise Funds
Art Happens by Art Fund is the UK’s first crowdfunding platform designed especially for museums and galleries. Visitors can browse for projects that inspire them and donate, giving museums and galleries the chance to fundraise for individual projects. Fundraising videos can work amazingly: The Foundling Museum raised 186% of its initial goal with thanks to Art Fund and our film starring actress and writer Ruth Jones; the ‘Redressing Pleasure’ campaign for the Museum of London raised 133%; and ‘Help us conserve Canaletto’ at the Wallace Collection raised 112%; amongst other great results.
Shining A Light On The Lady With A Lamp
2020 marks the bicentenary of the birth of healthcare pioneer and female icon Florence Nightingale. It’s an anniversary that the Florence Nightingale Museum intends to celebrate by staging a new exhibition that will highlight her lasting legacy in nursing and public healthcare. As part of our collaboration with Art Fund UK, we created a film to support the Museum’s crowdfunding campaign to raise £15,000 on the Art Happens platform. This film tells potential donors the story of Florence Nightingale and her groundbreaking achievements through the words of Anne Marie Rafferty, the President of the Royal College of Nursing, and a variety of objects and photographs from her time.