Animated and live action launch films | Blip Insurance

A live action promo and an animated explainer to launch a new insurance brand for small business

Play Video about A presenter looks at the camera as he walks through a market. Behind him the word community floats in large purple letters

An insurance company with big benefits

Blip has launched! It’s a new kind of insurance that serves the community of small business owners. At Chocolate Films, we love the creative challenge posed by business launches – it’s great to be part of the communications strategy from the outset.

Jefferson Communications, the financial digital communications agency, ran a competitive pitch for a moving image content creation company to work on the project and chose to work with Chocolate Films. We were thrilled to be commissioned to create an animated explainer, a live-action promo video and a radio ad.

Working together to refine promo ideas

Our filmmakers and producers used their extensive experience in corporate video production, to come up with a wide variety of ideas for the promo. The team at Blip and Jefferson, had some great references that they’d seen from other brands that helped define and route. The client chose to move forward with a dynamic presenter-led ad featuring cameos from a variety of small business owners as representatives of Blip’s clientele. As a playful reminder, the Blip branding is woven into these scenes on pizza boxes, wrapping paper and work uniforms.

Presenter walks past food and wine shop holding phone.

Filming on location

The film was shot in real environments in South London. The film’s producer Anna Jeary planned the shoot to the finest degree to ensure writer/director Ben Phillips could capture his vision in a single filming day with four different locations and a total cast of six. 

To make a film in these conditions takes a great deal of skill. Before the shoot, as well as a storyboard Ben created a full previs of the film to ensure that the day went as smoothly as possible. We combined natural daylight and available light with a portable lighting rig to achieve a consistent state. Our skilled sound recordist captured great audio on the day in spite of many environmental challenges!

Real South London businesses

Blip insurance is built for small businesses. In the ethos of the client and for added authenticity, we worked with different real life small businesses, from greengrocers to florists, as locations in the film. Some of the business owners themselves were also keen to feature, giving admirable performances! 

Florist look surprised, holding phone

Animating in Glasgow

While our London crew was shooting and editing promo, our Glasgow-based animation team was working hard on a short explainer to introduce Blip’s novel approach to insurance. 

They worked with the brand new Blip branding to create an animation style that worked as an extension of the Blip look.  The resulting film includes typography, character animation and metaphorical animation in a seamless fluid output.

Typography designed for this animated film was also used to elevate the promo video, bringing a consistency in design to all the assets for this client.

Blip has just launched so keep an eye out for this fantastic new firm. Our work with them is not over. Listen out for their radio ad, which we will shortly be producing.

Inspiring content for brands

Here at Chocolate Films we love making inspiring content for corporate and charity clients. Our team of creatives and filmmakers will devise surprising creative approaches for our video content. Just check out this film that we recently produced for Brunel – the international recruitment agency. With a complex brief we produced a light  and fun film to encourage early stage engineers to choose a career in mining.

If you have a brief for a promo, don’t hesitate to get in touch!

Play Video

Book your free consultation

The producers at Chocolate Films are available to talk through your project at a time that suits you. They’ll make sure they really understand your organisation and what you’re looking to achieve with video content. Following the discussion, they will send over a detailed proposal for the work you’re looking to commission.

What our clients say

Chocolate Films
Based on 75 reviews
powered by Google
James FairbairnJames Fairbairn
14:42 11 Apr 24
I work for the Anna Freud National Centre for Children and Families and we commissioned Chocolate films to make 3 films to support the training of mental health workers.The Chocolate films team have been highly professional, skilled and excellent to work alongside. Right from the beginning where we met to share our plans and discuss the potential project, the team have offered creative thinking, ideas and helped us to build a clear vision for the films. The script process felt easy and collaborative. The team have also provided a very clear structure and reliability around time scales.As the film making process began we worked closely around the development of scripts and casting of actors. Chocolate films have been very responsive and active in supporting us (at the Anna Freud centre) to work to the deadlines whilst showing a really high level of knowledge around the process and steps needed.The actual filming days were a pleasure to be involved with and the team has been very impressive to see in action, particularly in their ability to work together, to include me in their process whilst also attending very carefully to the details needed for the films to be high quality.I would highly recommend Chocolate films and would certainly commission them again
Alice KirklandAlice Kirkland
14:01 21 Dec 23
I had the pleasure of working with Chocolate Films for a corporate video campaign. From the offset, the team were professional, engaging, and quick to communicate. Rachel and Lucia worked with our vision and helped turn it into a reality, offering suggestions and expertise to help bring the story to life to a highly creative and timely manner.The video created a real buzz within the organisation and the feedback received has been fantastic. I would highly recommend Chocolate and look forward to working with them again in the future.
Stephen WheatleyStephen Wheatley
16:50 03 Nov 23
Make Listening Safe Campaign UK is an initiative of The World Health Organisation aimed at increasing the awareness of avoidable risks to hearing in those between 10 and 40 years of age, launched at an in person event in London on 1st November 2023.We needed the launch to be filmed and were lucky enough to be introduced to Chocolate Films who provided the crew and the equipment required.Our events team have informed me that the crew were a delight to work with and were very helpful.We were very impressed with the quality of the footage and were very surprised when we received it so quickly after the event, so we could edit it and get it out on to social media in a timely fashion.We have no hesitation in recommending Chocolate Films.Thank you for making the filming such a pain free experience.Stephen Wheatley | Chair – MLSC UK |
Stella HungerStella Hunger
18:15 01 Nov 23
I was lucky enough to work with Nikita and Chocolate Films on a photo shoot. They were extremely professional, accommodating, organized and generally lovely. We definitely plan on working with them in the future! Thank you for everything, Nikita!
Vanessa RushtonVanessa Rushton
12:59 25 Oct 23
Great provider – always happy to help and deliver what’s needed quickly and cost effectively
Laura CliffLaura Cliff
09:49 12 Oct 23
I worked with Chocolate films to produce a voice over for a film translated into Welsh. Nikki and Lucia were professional, friendly and understood the brief. They ensured all deadlines were met and the work was produced to a really high quality.
Rachael CresswellRachael Cresswell
09:03 05 Oct 23
A friendly group of professional, talented film-makers who created some brilliant videos for us. Anna and Han were a pleasure to work with and were available to discuss the project whenever we needed it. The entire process was slick and efficient from start to finish – I would definitely recommend Chocolate Films for any film project.
Nick HarmerNick Harmer
14:26 21 Jun 23
A very professional team with flexibility and great understanding of the craft. The pre-production was straight forward but the dedication from the team on the day to capture lots of high quality footage of the event was admirable.The final outcomes were well edited and the revisions process was painless and fast. I highly recommend Chocolate Films for event and interview videography.
joe plimmerjoe plimmer
11:21 25 Apr 23
A pleasure to collaborate with such a wonderful company that nurtures talent the right way
Anoushka FreemanAnoushka Freeman
17:27 13 Jan 23
We couldn’t recommend Chocolate Films highly enough! The team had a thorough attention to detail, communicated each phase of the production clearly, and were extremely friendly and patient with time delays gathering necessary media items on our side.
A Google User
A Google User
17:27 13 Jan 23
We couldn’t recommend Chocolate Films highly enough! The team had a thorough attention to detail, communicated each phase of the production clearly, and were extremely friendly and patient with time delays gathering necessary media items on our side.
Emma HalesEmma Hales
16:57 11 Jan 23
Worked with this fantastic company On a vaccine hesitancy video. The company were professional from start to finish, very understanding and patient with the young people involved in making the video and truly brought their ideas to life! Highly recommended!