Animated and live action launch films | Blip Insurance
A live action promo and an animated explainer to launch a new insurance brand for small business
An insurance company with big benefits
Blip has launched! It’s a new kind of insurance that serves the community of small business owners. At Chocolate Films, we love the creative challenge posed by business launches – it’s great to be part of the communications strategy from the outset.
Jefferson Communications, the financial digital communications agency, ran a competitive pitch for a moving image content creation company to work on the project and chose to work with Chocolate Films. We were thrilled to be commissioned to create an animated explainer, a live-action promo video and a radio ad.
Working together to refine promo ideas
Our filmmakers and producers used their extensive experience in corporate video production, to come up with a wide variety of ideas for the promo. The team at Blip and Jefferson, had some great references that they’d seen from other brands that helped define and route. The client chose to move forward with a dynamic presenter-led ad featuring cameos from a variety of small business owners as representatives of Blip’s clientele. As a playful reminder, the Blip branding is woven into these scenes on pizza boxes, wrapping paper and work uniforms.
Filming on location
The film was shot in real environments in South London. The film’s producer Anna Jeary planned the shoot to the finest degree to ensure writer/director Ben Phillips could capture his vision in a single filming day with four different locations and a total cast of six.
To make a film in these conditions takes a great deal of skill. Before the shoot, as well as a storyboard Ben created a full previs of the film to ensure that the day went as smoothly as possible. We combined natural daylight and available light with a portable lighting rig to achieve a consistent state. Our skilled sound recordist captured great audio on the day in spite of many environmental challenges!
Real South London businesses
Blip insurance is built for small businesses. In the ethos of the client and for added authenticity, we worked with different real life small businesses, from greengrocers to florists, as locations in the film. Some of the business owners themselves were also keen to feature, giving admirable performances!
Animating in Glasgow
While our London crew was shooting and editing promo, our Glasgow-based animation team was working hard on a short explainer to introduce Blip’s novel approach to insurance.
They worked with the brand new Blip branding to create an animation style that worked as an extension of the Blip look. The resulting film includes typography, character animation and metaphorical animation in a seamless fluid output.
Typography designed for this animated film was also used to elevate the promo video, bringing a consistency in design to all the assets for this client.
Blip has just launched so keep an eye out for this fantastic new firm. Our work with them is not over. Listen out for their radio ad, which we will shortly be producing.
Inspiring content for brands
Here at Chocolate Films we love making inspiring content for corporate and charity clients. Our team of creatives and filmmakers will devise surprising creative approaches for our video content. Just check out this film that we recently produced for Brunel – the international recruitment agency. With a complex brief we produced a light and fun film to encourage early stage engineers to choose a career in mining.
If you have a brief for a promo, don’t hesitate to get in touch!
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