Animated and live action launch films | Blip Insurance

A live action promo and an animated explainer to launch a new insurance brand for small business

Play Video about A presenter looks at the camera as he walks through a market. Behind him the word community floats in large purple letters

An insurance company with big benefits

Blip has launched! It’s a new kind of insurance that serves the community of small business owners. At Chocolate Films, we love the creative challenge posed by business launches – it’s great to be part of the communications strategy from the outset.

Jefferson Communications, the financial digital communications agency, ran a competitive pitch for a moving image content creation company to work on the project and chose to work with Chocolate Films. We were thrilled to be commissioned to create an animated explainer, a live-action promo video and a radio ad.

Working together to refine promo ideas

Our filmmakers and producers used their extensive experience in corporate video production, to come up with a wide variety of ideas for the promo. The team at Blip and Jefferson, had some great references that they’d seen from other brands that helped define and route. The client chose to move forward with a dynamic presenter-led ad featuring cameos from a variety of small business owners as representatives of Blip’s clientele. As a playful reminder, the Blip branding is woven into these scenes on pizza boxes, wrapping paper and work uniforms.

Presenter walks past food and wine shop holding phone.

Filming on location

The film was shot in real environments in South London. The film’s producer Anna Jeary planned the shoot to the finest degree to ensure writer/director Ben Phillips could capture his vision in a single filming day with four different locations and a total cast of six. 

To make a film in these conditions takes a great deal of skill. Before the shoot, as well as a storyboard Ben created a full previs of the film to ensure that the day went as smoothly as possible. We combined natural daylight and available light with a portable lighting rig to achieve a consistent state. Our skilled sound recordist captured great audio on the day in spite of many environmental challenges!

Real South London businesses

Blip insurance is built for small businesses. In the ethos of the client and for added authenticity, we worked with different real life small businesses, from greengrocers to florists, as locations in the film. Some of the business owners themselves were also keen to feature, giving admirable performances! 

Florist look surprised, holding phone

Animating in Glasgow

While our London crew was shooting and editing promo, our Glasgow-based animation team was working hard on a short explainer to introduce Blip’s novel approach to insurance. 

They worked with the brand new Blip branding to create an animation style that worked as an extension of the Blip look.  The resulting film includes typography, character animation and metaphorical animation in a seamless fluid output.

Typography designed for this animated film was also used to elevate the promo video, bringing a consistency in design to all the assets for this client.

Blip has just launched so keep an eye out for this fantastic new firm. Our work with them is not over. Listen out for their radio ad, which we will shortly be producing.

Inspiring content for brands

Here at Chocolate Films we love making inspiring content for corporate and charity clients. Our team of creatives and filmmakers will devise surprising creative approaches for our video content. Just check out this film that we recently produced for Brunel – the international recruitment agency. With a complex brief we produced a light  and fun film to encourage early stage engineers to choose a career in mining.

If you have a brief for a promo, don’t hesitate to get in touch!

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Book your free consultation

The producers at Chocolate Films are available to talk through your project at a time that suits you. They’ll make sure they really understand your organisation and what you’re looking to achieve with video content. Following the discussion, they will send over a detailed proposal for the work you’re looking to commission.

What our clients say

Chocolate Films
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Belinda CupidBelinda Cupid
15:49 08 Jul 24
I work at Cystic Fibrosis Trust and we are delighted with the animation Chocolate Films created for us. It met the brief and has helped us to explain our activities to current and future partners. Chocolate Films were a pleasure to work with and we appreciated their flexibility in working to a very tight timescale.
Katy TippingKaty Tipping
13:04 08 Jul 24
Great working with Chocolate Films and the team for our new program. Nikita was a great point of content and we had a blast at the filming studio with everyone. Thank you everyone for your work on this project!
Chloe McCarthyChloe McCarthy
11:59 12 Jun 24
We commissioned Chocolate films to complete a BTS film as a promotional film for our Level 4 foundation course. We were out on location with our own 3 short films with our most senior students, and we needed an extra crew to capture all that was happening on set. They were thoughtful, efficient and proactive. Capturing some great interviews and BTS (thanks Elton!), weaving it into a great promotional film for us. Lucia steered the project beautifully from start to finish (thanks Nikita too). We’ve worked with Chocolate films before and would happily do so in the future. Chloe – London Screen Academy
Tai CampbellTai Campbell
13:03 29 May 24
I filmed a green screen production using sound and it came out great. Lucia and Nikka are lovely and happy to help, the facilities are exactly what I needed (there’s also a make-up room) and it was easy to get to.
Kerri AthertonKerri Atherton
14:11 15 May 24
Chocolate films produced a fun promotional video for us as part of our 80th anniversary. They were professional with clear communication, and the project was delivered to time.
Samantha ChetwoodSamantha Chetwood
09:34 03 May 24
The video content creation workshop offered by Chocolate Films was incredibly useful, packed full of handy tips on how to create compelling videos with the minimum equipment and time! The space is great and the team were welcoming, generous with their knowledge and clearly enthusiastic about what they do.
HUGE round of applause for the Chocolate Films team! We attended their ‘Using Video for Business’ Workshop, which they so kindly offered free of charge for local businesses in the Wandsworth area. Hosted at their lovely new Nine Elms studio space, we had a great morning of learning, chatting over tea and coffee. They are a really delightful and organised company that we hope to work with going forward, and we would love to see the team at one of our cookery classes one day! Ax
Victoria NicholsonVictoria Nicholson
11:16 01 May 24
I joined other small business owners, founders and entrepreneurs for a morning workshop on how to create content, shoot and edit footage. The studio was so welcoming and the team gave some fantastic advice whether it was your first foray into film making or had been trying for a while but stuck with certain elements. The workshop was fun, enjoyable and informative with a good balance between information and hands on practice. They made something quite complex seem very accessable. The teams enthusiasm for their craft is infectious.
Marie de ChampchesnelMarie de Champchesnel
11:11 01 May 24
I had the pleasure to be invited to a workshop at Chocolate Films which was delivered to a high standard from start to finish. The facilitators were highly knowledgeable, friendly and very approachable and took time to answer any questions we had. Thank you for a great experience!
Asma SharapovaAsma Sharapova
10:56 01 May 24
I attended a workshop with Chocolate Films and was very impressed with their professionalism, knowledge and expertise. They packed so much invaluable information into the session and they were all super friendly and approachable.
Carlos LutterbachCarlos Lutterbach
14:03 19 Apr 24
Chocolate Films did outstanding work on the Seido Karate London promo. They were able to capture the spirit of the Dojo with their visuals and presentation. The interviews were professional and conducted expertly. Overall outstanding work!
James FairbairnJames Fairbairn
14:42 11 Apr 24
I work for the Anna Freud National Centre for Children and Families and we commissioned Chocolate films to make 3 films to support the training of mental health workers.The Chocolate films team have been highly professional, skilled and excellent to work alongside. Right from the beginning where we met to share our plans and discuss the potential project, the team have offered creative thinking, ideas and helped us to build a clear vision for the films. The script process felt easy and collaborative. The team have also provided a very clear structure and reliability around time scales.As the film making process began we worked closely around the development of scripts and casting of actors. Chocolate films have been very responsive and active in supporting us (at the Anna Freud centre) to work to the deadlines whilst showing a really high level of knowledge around the process and steps needed.The actual filming days were a pleasure to be involved with and the team has been very impressive to see in action, particularly in their ability to work together, to include me in their process whilst also attending very carefully to the details needed for the films to be high quality.I would highly recommend Chocolate films and would certainly commission them again
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