Sickle Cell – Shaping The Change | Intent Health
Campaign videos raising awareness of the condition sickle cell.
Most common inherited disorder in the world
Chocolate Films was commissioned to create a series of videos about sickle cell and provide support and resources for those living with the condition. Our team collaborated with the healthcare PR agency Intent Health and the videos can be watched on Intent Health’s website and on Shaping The Change – a website dedicated to spreading awareness about the condition.
We wrote scripts based on first-hand interviews with four people living with sickle cell. The target audience were people interested in knowing more about the condition. Not many people might know, but sickle cell disease is the most common inherited disorder in the world.
Simple, yet powerful
We created four case studies and one hero video. The case studies were filmed in different parts of London and shot and edited by one filmmaker. They offer a personal insight into the condition and how the condition affects people’s everyday life. The cast is people of different ages and backgrounds.
We wanted to tell authentic stories and keep the video style simple. We had video calls with each of them before writing the scripts. It’s important to us we are on the same page and people feel comfortable, especially if they haven’t been in front of a camera before or openly told their story to people outside of their close circle of friends and family.
Captivating video content
We work with everything from charities to pharmaceutical companies in the healthcare sector. We collaborate closely with the client and together find the best way to tell the story whether it’s live-action, animation, or a combination of them both.
We have in-house filmmakers and motion graphic designers who are experts in visual storytelling. They will recommend creative solutions and are all passionate about making beautiful and meaningful content. Whatever your requirements are, we can help you.
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