There is so much competition for audiences nowadays, and galleries and museums are working harder than ever to attract visitors. With the growth in digital and social media marketing, all the stats show that great video content is an essential part of today’s marketing and communications mix.
The average user spends 88% more time on a website with video. (Forbes 2018)
When watching a video, viewers retain 95% of a message – compared to 10% when reading text. (Forbes 2018)
74 percent of all consumer internet traffic was video in 2017, this will be 82 percent by 2021. (Cisco 2017)