Social Media Video Content Best Practice – What To Look Out For In 2024

In the dynamic landscape of social media, video content has emerged as a powerhouse for marketers to connect with their audience. Each platform presents unique opportunities and challenges, requiring tailored strategies for optimal engagement. 

In this blog post, we will delve into the latest recommendations for video content on popular platforms including LinkedIn, YouTube, Instagram, TikTok, X, and Facebook. From creative strategies to technical specifications, we will cover it all to help you navigate the ever-evolving world of social media video marketing


LinkedIn: Elevate Your Professional Branding 

LinkedIn, the professional networking hub, is increasingly becoming a video-centric platform. Marketers can leverage this by focusing on:

  1. Creative Strategy:
  • Develop content that aligns with your brand’s professional image.
  • Share industry insights, success stories, and behind-the-scenes glimpses.
  • Utilise native LinkedIn features like LinkedIn Live for real-time engagement.
  1. Frequency and Timing: 
  • Post 2-5 times a week for consistency.
  • Optimal posting times depend on your business and your audience. It can be a good idea to test your audience first. You can post at different times and see where you get the best results. If you want to run them as paid ads, you can schedule time and specify your audience in LinkedIn Campaign Manager. This is also a good way to attract new followers. 


  1. Technical Recommendations: 
  • Video Format: MP4 or MOV.
  • Video Length: 15-90 seconds.
  • Aspect Ratio: 1:2.4 (Vertical), 1:1 (Square), 16:9 (Horizontal).

If you are unsure about what would work best and how to attract your audience on LinkedIn, get in touch with our team and we can help create a strategy and video content that will boost your business. 


YouTube: The Hub for Long-Form Content

YouTube remains the go-to platform for longer video content. To succeed on YouTube, consider:

  1. Creative Strategy: 
  • Develop compelling storytelling to keep viewers engaged.
  • Use eye-catching thumbnails and titles. 
  • Encourage audience interaction through comments and likes.
  1. Frequency and Timing:
  • Aim for at least one video per week for consistent engagement.
  • Post during peak hours, in general, this will be Thursdays and Fridays. 

If you are starting on YouTube, we can recommend posting on different days to know how to reach your audience and gain followers.  

  1. Technical Recommendations:
  • Video Format: MP4, MOV, AVI.
  • Video Length: 7-15 minutes for regular content, longer for tutorials or in-depth discussions.
  • Aspect Ratio: 16:9 (Horizontal).


Instagram: Visual Appeal and Storytelling

Instagram’s visual-centric platform demands creativity and concise storytelling. There are some key considerations worth including if you want to cut through the noise on this popular platform:

  1. Creative Strategy:
  • Leverage Stories and Reels for short, engaging content.
  • Incorporate visually appealing graphics and captions.
  • Write compelling copy that catches people’s attention (humour and emojis can help achieve this). 
  • Use IGTV for longer videos that complement your feed content.
  1. Frequency and Timing:
  • Post daily on your feed.
  • Utilise Stories and Reels multiple times throughout the day. Take them behind the scenes and show them who are you and what you stand for. 
  1. Technical Recommendations:
  • Video Format: MP4.
  • Feed Video Length: 3-60 seconds.
  • IGTV Length: Up to 15 minutes (up to 60 minutes for verified accounts).
  • Aspect Ratio: 1:1 (Square), 4:5 (Vertical), 16:9 (Horizontal for IGTV).


TikTok: Riding the Short-Form Wave

TikTok’s explosive growth has made it a key platform for reaching younger audiences. Here’s how to make the most of it: 

  1. Creative Strategy:
  • Create engaging, entertaining, and authentic content.
  • Embrace trends and challenges.
  • Leverage music and sound effects to enhance your videos.
  1. Frequency and Timing:
  • Aim for multiple posts throughout the day for increased visibility.
  • Peak engagement times are during lunch and evenings.
  1. Technical Recommendations:
  • Video Format: MP4 or MOV.
  • Video Length: 15-60 seconds.
  • Aspect Ratio: 9:16 (vertical).


X: Snappy and Timely Content

X’s, previously known as Twitter, fast-paced environment demands concise yet impactful video content. We have listed some key considerations to include: 

  1. Creative Strategy: 
  • Craft attention-grabbing captions.
  • Utilise Twitter’s in-app editing tools for quick enhancements.
  • Join relevant conversations through video responses.
  1. Frequency and Timing:
  • Tweet video content several times a day for maximum visibility.
  • Peak engagement times are during lunch and after work hours.
  1. Technical Recommendations:
  • Video Format: MP4 or MOV.
  • Video Length: 6-15 seconds for regular tweets, up to 2 minutes for Twitter Fleets.
  • Aspect Ratio: 16:9 (Horizontal).


Facebook: The All-in-One Platform

Facebook’s diverse user base requires a multifaceted approach to video content. We have listed things to have in the following: 

  1. Creative Strategy:
  • Incorporate a mix of educational, entertaining, and promotional content.
  • Utilise Facebook Live for real-time engagement.
  • Leverage the power of Facebook Groups for community building.
  1. Frequency and Timing:
  • Aim for 3-5 posts per week to maintain a consistent presence.
  • Peak engagement times are during midday and evenings.
  1. Technical Recommendations:
  • Video Format: MP4 or MOV. 
  • Video Length: 15-60 seconds for regular posts, up to 4 hours for Facebook Live. 
  • Aspect Ratio: 16:9 (Horizontal), 9:16 (Vertical for Stories).


How Chocolate Films Can Help You Navigate the World of Social Media

In the ever-evolving realm of social media, mastering video content requires a nuanced understanding of your audience and each platform’s unique dynamics. Crafting a tailored strategy, maintaining consistency, and staying abreast of technical recommendations will position your brand for success. 


Whether you are sharing industry insights on LinkedIn, entertaining on TikTok, or going live on Facebook, understanding your audience and platform nuances is key to making a lasting impact in the crowded world of social media marketing


We can help develop social media clips that will reach your goals for 2024 whether it is to build brand awareness or start a fundraising campaign. You can also incorporate the use of our studio, taking your content to the next level. Get in touch today, and let us know your goals and ambitions for 2024. 


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