In the modern world, the consumption of video content is forever on the rise, including within the way that businesses are marketing their products and services. But what is corporate video production and why is it so important for your business?
What is Corporate Video?
In simple terms, a corporate video is a piece of video content produced by or commissioned for a business. Often this video is used to promote the company within a marketing campaign, but this media format can be used for many purposes within a corporate setting. For example, within training videos, product demonstrations, and live streaming content at an event.
Why is Corporate Video Important?
While media consumption comes in many forms, in recent statistics 9 out of 10 viewers said they wanted to see more video content from brands and businesses. Also through statistics provided by Cisco, in 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.
By showcasing your business online, it allows essential information to be delivered in a more engaging way and often shows a more authentic view of what you have to offer, breaking the limitations of using text and static images alone.
Essential Elements of Corporate Video Production
So what are the key aspects to consider when making a successful corporate video? Let’s take you through the main ingredients.
One of the first aspects of corporate video production is to consider the purpose of the video you want to create. What is your goal to achieve, and how will you measure its success? If you have a clear direction for your video, it becomes a lot easier for everything else to fall into place.
The next aspect to consider is who your target audience should be for your video. It’s going to be a lot more difficult to create a video appealing to everybody along with its purpose, consider your current audience and how to boost their engagement in your brand. By making it feel like you are talking directly to your audience, it makes it easier for them to connect with your business.
Another very important component of your corporate video is to establish the message you want to tell your audience within your content. Within videos, you want to keep the attention of your audience by simplifying your message into an easy-to-understand and engaging way. This prevents the video from getting too long and losing their attention.
Where will your audience see the video? This question will help define what the film will look like and how long it will be. Will they watch it in a presentation or online. Will it be shared on your Intranet or promoted on social media. Whichever platform you choose has its own strategy for success.
When creating a corporate video it’s a great idea to have an idea of a budget before commissioning the film. This will help the production company suggest ideas, and will help you evaluate your ROI. The team at Chocolate Films can discuss what can be achieved at different budget levels.
Another important aspect of planning is to consider is how you are going to distribute your video content. How will your video be seen within the online market?
Be proactive in the sharing of your content across social media.
Finally, get creative with the making of your video content. How can you make your video stand out from the rest?
At Chocolate Films, we offer a wide variety of video styles produced professionally to make content with true impact. We cover everything from animated video production to event videography. View our range of work from across our extensive range of clients.
Send Us Your Video Enquiry
The Chocolate Films team is made up of specialists who excel at capturing brand identities and bringing them to life. Based in London, Glasgow and Berlin, our teams have shot award-winning films and successful promo videos alike.
If you’re thinking about producing a professional promotional video that captivates your audience and increases conversions, we’d love to hear from you – don’t hesitate to contact us today to find out more.