How Video Marketing Builds Brand Awareness

Filming in Beijing

Why is video marketing important for your next campaign? 

At Chocolate Films, we have years of experience in producing branded and promotional corporate content for businesses of all sizes. In this blog we’ll look at the effectiveness of video within your marketing mix, and the importance of strategy and production value. We will cover why you should use it next time you want to launch a product, build brand awareness, push a promotion, recruit staff or build audience for an event.

What is video marketing? 

In today’s digital age, video marketing has emerged as a powerful tool for businesses to build brand awareness. The video format has a unique ability to evoke emotions and tell compelling stories, allowing brands to connect with their audience. 

Video marketing involves creating, distributing, and sharing video content across various online platforms like social media, websites, and email campaigns to reach and engage target audiences. Every platform is different, and optimising content for the various platforms will help get your message across and get the most out of your video marketing. 

Video marketing also offers numerous benefits, such as increased brand awareness, improved customer engagement, and higher conversion rates. It allows businesses to communicate their messages more effectively, visually showcasing their offerings and building stronger connections with consumers. By harnessing the emotive power of visuals, storytelling, and audio, video marketing has become an indispensable tool in the modern marketing landscape. 

Why is video marketing so powerful?

With the increasing popularity of online platforms and social media, videos have become the preferred format for consuming content. The dynamic nature of videos, combining visuals, audio, and storytelling, triggers emotional responses and engagement, and fosters a deeper connection with viewers. 

Viewers can watch the video at home, on their phone during a lunch break, or while taking public transport. They can consume the content in so many ways, including with sound off or audio only. This high level of accessibility is one of the reasons it works so well as a marketing tool.

Because consumers are using platforms such as TikTok and Instagram, videos are already part of their everyday life. So, why not make them aware of your brand by making a video that appears when they are scrolling on Instagram, for example? 

How to use video to market your business 

Using video to market your business can be a game-changer, boosting brand visibility and engaging potential customers. Here are some effective strategies to harness the power of online video marketing:

  • Know your audience: Understand your target market’s preferences and interests to create videos that resonate with them. Getting the right tone and style for your audiences is extremely important.
  • Set clear goals: We all love it when a video goes viral, however for many videos the goal is far more specific than that. For some, success can mean millions of views, while for others it could be encouraging the right 50 people to respond to a specific piece of content. Objectives include a defined increase in website traffic, lead generation or improved brand awareness. Then the more specific you are with your goals, the easier it is to evaluate the impact of your content.
  • Create compelling content: Produce high-quality, engaging videos that tell your brand’s story, showcase products, or solve customers’ problems. Not everything has to look like a cinematic car ad – but every film should make you want to watch it to the end, if you’re the right audience.


  • Optimise for platforms: Tailor videos to suit various platforms like YouTube, Instagram, or LinkedIn, ensuring they comply with each platform’s specifications.


  • Keep it concise: Attention spans are short, so deliver your message succinctly and with impact.


  • Use calls-to-action (CTAs): Encourage viewers to take action after watching the video, such as subscribing, visiting your website, or making a purchase.


  • Leverage live streaming: Interact with your audience in real time, fostering a sense of community and authenticity.


  • Analyse and iterate: Monitor video performance, gather feedback, and refine your approach based on insights.


By incorporating these tactics, video marketing can become a dynamic tool for growing your business and forging stronger connections with your audience. Chocolate Films will help you work on these strategies to ensure you achieve the best results.

Examples of video marketing in action

Below are some examples of the videos Chocolate Film has produced as part of marketing campaigns for major brands:


We produced a corporate brand video for Taylor Hopkinson & Brunel. The goal was to raise awareness of Taylor Hopkinson’s and Brunel’s combined capabilities and promote how they can help candidates move into sustainable careers. The video helped communicate the goal effectively and catch the audience’s attention. 


Chocolate films collaborated with Redthread on a campaign film produced with young people in a young offenders institute, and films to campaign against human trafficking in sport. This is a powerful example of using animation to spread awareness. 


Chocolate Films was commissioned by UK Youth to create a powerful fundraising film that looks at the value of youth work. The video promotes the need for youth work and its benefits, as well as demonstrates how funding is needed due to current demands. We also created eye-catching content for their social media platforms such as Youtube, Instagram, LinkedIn, Twitter, and Tiktok.

Discover more of our work here.

Create captivating videos with Chocolate Films 

In an era where attention spans are diminishing, video marketing has emerged as a vital tool for building brand awareness. Our team is made up of experts in producing videos created to suit your needs. 

Finding the right media and style is essential. With animation, you can create the universe you want and it gives you a lot of creative freedom. You can also combine it with live-action footage and upbeat music which can make the video fun, dynamic, and powerful. 

We will collaborate closely with you to understand the purpose of the video and what story you want to tell. The video will be delivered in the right sizes and formats for your platforms. 

Get in touch with our team today to get started.


Sign up and keep up to date on our latest news and events