Let’s get reading
Every year for National Bookstart Week, BookTrust selects a title that will go into every reception classroom in the country and that children will be encouraged to take home. The campaign aims to help parents make the experience of reading to their child more fun. To give the campaign more exposure, former Strictly Come Dancing champion and TV presenter Ore Oduba starred in this special reading of A Busy Day for Birds.
We worked with BookTrust and the publishers to bring A Busy Day for Birds to life. We hired a home to create the right environment and incorporated illustrations from the book into the video. Ore had recently become a father, so we shot extra social media snippets with him talking about that experience, which he promoted to his many thousands of followers.