London Sport is a publicly funded body that promotes healthy living and sporting activity in the capital. Its goal is to make London the most physically active city in the world. The ClubWorks programme was launched in 2015 and has had a great impact on participation and engagement at local sports clubs. This animated explainer presents it to new clubs.
Managing the message
London Sport commissioned Chocolate Films to produce an animated film to make the ClubWorks programme accessible to people discovering it for the first time. From storyboard to final film, we worked closely with the client on the messaging. The film has been used successfully in presentations and online.