Better Understanding Disease
This informative film was created to recruit participants to Omnigen’s Discover Me study: this nationwide research effort is exploring how health and genetic information can allow us to better understand disease.
As part of Discover Me, participants can learn about their own health and ancestry, whilst also helping to improve the health and care of future generations through the study of their genetic information.
Short and Impactful
The film is guided by a voiceover and its key messaging is clearly illustrated through animation and stock footage. At 40 seconds long, the film serves to engage a wide audience without risking losing their attention.
The video distinctly calls to action, aiming to recruit as many participants as possible for potentially transformative healthcare research.