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Meet the Jami People is an eight minute film which gave audiences at the Jewish mental health charity’s annual fundraiser an opportunity to hear from individuals and families who received help from the organisation. The work features frank interviews with people who have experienced mental health issues and their carers. On the night, this film helped almost double donations compared to the previous year’s dinner.

 

Striking the right tone

We designed this film specifically for a fundraising dinner and its audience.. . We ensured that it hit a sensitive tone as our case studies were discussing personal issues. We incorporated animation into the video, inspired by the charity having previously produced a mindfulness colouring book.

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