An Election Film Done Differently
When trade union PCS organised a postal pay ballot March-April 2019, they wanted to motivate members to vote in an innovative way. The online campaign we launched is in no way a boring explanation about ticking boxes, but instead involves an actor dancing passionately.
1 month ballot, 10 000s of interactions
With 43 K views and 435 reactions, the unusual video sure made a splash. We produced a second piece ‘Have you voted and posted yet?’ and combined the campaign videos reached over 78K views on Facebook alone.