London’s Wholesale Market
New Covent Garden Market is the largest wholesale fruit, vegetable, and flower market in the UK. It is the ultimate place that feeds and flowers London, and beyond. Since 2016 Chocolate Films has been the resident filmmaker at the Market, capturing the hustle and bustle at this unique space.
The ‘Stories from the Market’ series shows real life at the Market through short documentaries. Hearing from someone like John Hardcastle, Flower Wholesaler at Bloomsfield, warms your heart. These are people that love what they do and transmitting that on film works. With 10K views and over 160 likes, this film has measurable impact on the relationship between New Covent Garden Market and its audience.